In a world where menstruation remains surrounded by silence and negative stigma, especially in developing regions, the Rotaract Club of IIT in Sri Lanka is spearheading an impressive effort to challenge and change these perceptions. Since its launch in 2020, the "WeCan" initiative has been on a vital mission aimed at dismantling the taboos associated with menstruation and fostering a culture of openness, acceptance, and support for menstrual health and hygiene.

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Despite menstruation being a natural biological process, it has been laden with stigma and discrimination, significantly affecting the emotional, educational, and social experiences of women and girls. With a keen understanding of the need for urgent action in Sri Lanka, the "WeCan" initiative seeks to create an environment where menstrual health is no longer taboo but a topic for open and informed discussion.

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Central to the "WeCan" initiative's strategy is a strong emphasis on education and awareness. Through a multifaceted campaign, they have set out to inform people of all genders about menstrual health and the merits of using sustainable menstrual products. This educational thrust is supported by interactive workshops and seminars led by healthcare professionals and activists, as well as a dynamic social media campaign engaging influential voices to change perceptions and facilitate more inclusive conversations about menstruation.

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Another critical dimension of the initiative is addressing period poverty by improving accessibility to menstrual products. "WeCan" has been proactive in distributing reusable menstrual pads to marginalised communities, ensuring that economic constraints do not compromise menstrual hygiene management. This move not only addresses immediate needs but also advocates for sustainability by encouraging the adoption of eco-friendly alternatives to disposable products.

Improving infrastructure is another area where "WeCan" has made a significant impact, by creating female-friendly washrooms that respond to the specific needs of menstruating individuals. These facilities include privacy partitions, disposal units, and access to clean water and soap, all of which promote dignity and comfort.

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With the launch of a dedicated website, the "WeCan" initiative has further expanded its reach, establishing an online platform that serves as a hub for resources, community engagement, and advocacy. The website will feature more informative articles, videos, and an FAQ section, broadening the support and education available to a wider audience in the near future. It also provides a way for people to make contributions, supporting the initiative's ongoing efforts.

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The "WeCan" initiative illustrates the transformative power of community action in tackling deeply entrenched societal issues. By shining a light on menstrual health, advocating for gender equality, and championing sustainable practices, it aims to pave the way for a future where menstruation is not a barrier to opportunities or a cause for shame, but a natural part of life that brings people together in their shared humanity.

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In supporting and being part of the "WeCan" movement, it's important to remember that change starts with awareness and empathy. Everyone has a role to play, and by coming together, we can create a world that respects and celebrates menstrual health for everyone. Together, we truly can make a difference.